Through out playing Phase 10 players will earn items.
These are Pet, Opponent and Frame items. Players can exchange these to unlock a Frame, Pet or Opponent of their choosing.
Players have the option to exchange their Emblems for a random Frame, Pet or Opponent. These can be found at the top of each of the collection Tabs.
If you would like to concentrate on collecting a certain type of emblem, the game gives you the option to exchange emblems.