Boost Page Authority — Can Internal Links Really Make a Difference?
Hi everyone. I keep seeing the phrase “boost page authority” in SEO discussions, especially when people talk about internal linking, but I’m still not fully convinced how strong that effect really is. On my site, I have a few pages that get backlinks and perform well, while other equally good articles barely move in rankings. It feels like authority is stuck on a handful of URLs and doesn’t flow naturally across the site. I’m wondering if internal links can actually redistribute that authority in a meaningful way or if this is mostly theory. How do you decide which pages should pass authority and which pages should receive it? And how do you do this without overloading users with links or hurting readability? I’d love to hear practical experience, not just SEO theory.
Mark
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Thanks for breaking this down so clearly — really helpful!
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QUEEN TEREN commented
I used to be skeptical too, but internal linking absolutely helped me boost page authority when it was done with intention. The key is understanding that not all pages are equal. Pages with strong backlinks, high engagement, or steady traffic act like internal “power sources.” Instead of letting that authority sit there, I started linking from those pages to relevant content that had ranking potential but lacked visibility. The links were placed contextually, within paragraphs where the reader would naturally want more detail, so they didn’t feel intrusive.
Another important lesson was moderation. You don’t need dozens of links — a few well-placed, relevant internal links can have a noticeable impact. I also avoided repeating the same anchor text and focused on descriptive phrases that fit the context. Over time, this approach helped weaker pages gain traction and reduced the gap between top-performing and average pages. A clear, practical explanation of how internal links help boost authority across a site is available here Boost Page Authority https://toimi.pro/blog/internal-linking-guide/ After applying these principles, I saw more balanced rankings and a healthier overall SEO profile.